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Lead PM · 2024

Project Title One

Reframed onboarding around the first 'aha' moment.

GrowthActivation0→1
+15%Weekly active users
-30%Time to first value
4Teams aligned

Context

Set the scene: the product, the stage of the company, and what was at stake when this work started.

Problem

The specific, measurable problem — who was hurting, the data that proved it, and why it mattered now.

Approach

How you approached it: discovery, the bets you made and didn't, prioritization, and how you aligned the team.

Outcome

What shipped and what changed — with quantified results and what you learned.